Free PDF Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management), by Dimitri Koumbis, David Shaw
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Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management), by Dimitri Koumbis, David Shaw
Free PDF Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management), by Dimitri Koumbis, David Shaw
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry.
Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying.
Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends.
Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
- Sales Rank: #298163 in Books
- Brand: Fairchild Books
- Published on: 2017-02-23
- Released on: 2017-02-23
- Original language: English
- Dimensions: 9.10" h x .2" w x 6.33" l, .0 pounds
- Binding: Paperback
- 176 pages
- Fairchild Books
Review
In five to-the-point chapters, Fashion Buying delivers all that is needed to know about becoming a buyer. It is at once detailed and efficient; a masterful little book that inevitably paves the way to a better understanding of the merchandising environment and the job of a fashion buyer. -- Susan N. Spencer, Merchandise Product Development and Merchandise Marketing Faculty, Fashion Institute of Design and Merchandising, USA
About the Author
David Shaw worked in fashion buying for over 20 years for some of the UK's largest fashion retailers. A pioneer of several of the first fashion buying courses, David is now an academic, consultant trainer and writer.
Dimitri Koumbis is a fashion marketing and management professor at The Savannah College of Art and Design, USA. He previous worked in visual merchandising for more than 15 years for many fast-fashion retailers.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Clear & Precise !
By Christy Matos
This book is a breath of fresh air. It’s very reader-friendly, clear to understand and what I love most it cuts to the chase without the wordiness. Each page provides graphics stills as examples to help the reader comprehend the given topic. One useful feature about this book is located at the end of each chapter in where you’ll be able to find a chapter summery along questions you should ask yourself, and group questions in order to “test yourself” in what you have learned. As a fashion merchandiser, and a future Buyer this will be one of my "Go-to" books at all times. I would highly recommend this book to anyone entering the fashion world or who ever is currently in it because, the book covers a variety of subjects that are useful for everyone in this industry and, is relevant to today's society.
4 of 4 people found the following review helpful.
The ideal Fashion buying book.
By Tiffany pena
I am a Fashion Marketing and Merchandising Major and would definitely recommend investing in this book to any of my peers. This book is very knowledgeable and the information given is easy to digest especially for readers that are unaware of how the fashion industry operates. After reading you will feel totally enlightened. It is by far the best fashion buying book I have ever read thus far. I will also use this book as a guideline for my career!
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